Bravo. Especially the point that value must not be defined as low price. Ours is a world of commoditized product; differentiation is what we can bring to the product (use knowledge, buy-withs, recipes, service.) Operational definition of great retailing: being defined by shoppers as "high value" when achieving high margins. (And yes, it has and can be done.)
Bravo. Especially the point that value must not be defined as low price. Ours is a world of commoditized product; differentiation is what we can bring to the product (use knowledge, buy-withs, recipes, service.) Operational definition of great retailing: being defined by shoppers as "high value" when achieving high margins. (And yes, it has and can be done.)